8 Reasons You Need a Website in 2020
Are you online yet? Here are 8 reasons why you don’t want to be left behind at the dawn of a new decade.
Search Engine Results
Whatever happened to your yellow pages? Is it propping up a door? Is it in the recycling? These days, if someone wants to find your business, they will find it through a search engine. The thing about that is, to get search engine results, you need to have a website to link to. No website, no results.
Modern Customers Expect It
And the customer is always right, right? Your customer base makes a lot of judgements about you and your business before they even make contact, and the most readily available information about you is online.
If your business doesn’t have a website, it tells your customer that you either have no interest in joining the 21st century or you are too cheap to create a website. Either way, it tells your customer that you are not serious about doing business.
Take Control of the Narrative
Google reviews, Facebook reviews, Yelp reviews, Tripadvisor reviews. It goes on. And not all of them will be good. If you don’t have an online presence, then all that your customers will ever know about you is these reviews.
A website provides you with the opportunity to tell your own story the way you want to tell it. After all, people would much rather indulge in a sleek and well designed website than trawl through the comments on Google.
Available Around the Clock and Around the World
We’re all only human. That means we can only travel so far for business and be available to our customers for a limited amount of the day. The internet, however, doesn’t sleep.
A website can extend your reach infinitely. Whether you are selling online or offering information about a product or service, a web presence can make you available to your customers, old and new, near and far.
Bespoke Email Addresses
Who wants to do business with someone with a gmail address? Worse still, a hotmail address? Leave that for the Nigerian princes in spam folder and get your own bespoke email address.
It might sound like a novelty, but customised email addresses are an important part of buying an online domain. If email is a big part of your daily business correspondence, then a professional email address will skyrocket your credibility.
All Your Friends Are Doing It (Your Competition Too)
As the old expression goes, you have to be in it to win it. If your competitors have gone all out on digital advertising budgets, search engine optimisation and social media then they are stealing your customers. Worse still, if you don’t even have a website, then you’re not even putting up a fight.
Cheaper Than Traditional Media
Printing and distributing flyers, shooting and airing television commercials and approving radio scripts. They’re costly, tiresome and inflexible. Worse still, the measure of the success of these mediums is clumsy at best.
A website, on the other hand, will cost a fraction of the price and is able to measure the results and adapt its strategy accordingly. Between a website, analytics and digital marketing, you have a ferocious and coordinated marketing strategy at a fraction of the cost of traditional mediums.
Compete with the Big Boys
Your tiny shopfront might not shine a candle to an Amazon warehouse. But how’s your online customer to know? The internet is the great equalizer. If your customer can trust you, and likes your product and website, there is no limit to what you can achieve.
Have we convinced you? Moonshake Digital would love to help you and your business get online in 2020. Contact us for a free quote!