WHY WEBSITES FAIL
It’s a sad, painful and expensive affair to see a website in a death spiral. These are some of the trends of a failing website.
In the web development industry we call a website responsive if it is fully functional and accessible across all screens and platforms. This means it has been cross tested across a variety of devices and browsers.
Why is this important? Because studies show that on average around 50% of web traffic is accessed on a mobile device. If your website is broken on mobile platforms, you have alienated and frustrated these users.
If your website is hard to get around or diverts your user to places they don’t want to go (through redirects or pop ups) then they are just not going to bother. Poor design is usually the fault of poor planning and no consideration for the user experience.
When you are in the design stage of your website, make sure that you have researched what your user wants from your website. Remember, it takes a lot of work to make a website simple and simplicity is what your user needs.
If your website can’t be found on an internet search engine, then it won’t be found. This is where search engine optimisation comes in.
There are a lot of factors for good SEO. Some are coded into the website architecture itself and some are in the copy on the website. A good web developer should be across both of these aspects of web design.
Slow to load
Apparently, a user will wait only 3 seconds for a website to load before leaving. So what slows a website down? All of your bells and whistles like chat apps, 360 degree photos and video pop-ups. That’s not to say you can’t or shouldn’t have these things on your website. Deciding what is and isn’t important to the user, however, is essential.
Cheap, poor quality web hosting and bad coding are also major factors in your slow website. Do yourself and your users a favour and make sure you get a professional web developer is across the backend of your website.
No Call To Action
What is the purpose of your website? Are you looking to get people to subscribe to your mailing list? Are you looking to get them to buy? How are you encouraging them to do this? With a call to action, of course.
Your website may not have a call to action because it is poorly designed or worse still, the purpose of the website is unclear. And if your site doesn’t have purpose, then how is it supposed to succeed without a mission statement? A call to action is essential to the success of your website.
Broken Links and Images
Broken links and pages are a dead giveaway of a website that has fallen into disuse. They scare off the customer, because if a website doesn’t work, then why would they trust it with their email address, let alone their credit card details.
These problems will also hammer your SEO because Google reads your website as having fallen into disrepair and redirects traffic according. Regular maintenance on your website is essential to keeping it profitable.
Ugly and Outdated Aesthetics
It’s no secret that people love pretty things. A functional and pretty website shows a business that is on top of its digital strategy. An ugly, dated website shows the opposite.
A good web developer will work alongside a graphic designer to keep your website looking fresh. They’ll also be able to design you a website free from the cliched templates on DIY website builders.
No Content Generation
If you want to keep that traffic coming, then you should have a reason for your users to keep coming back. For this reason, your website should at least have a blog to keep your users abreast with the latest from your business. Content is king on the internet and users eat it up.
Better still, why not establish a mailing list and a social media strategy? That way, the content can come to your users.
If you don’t keep on top of your analytics, then how do you know whether anyone is even visiting your site? Analytics takes work, but it can be incredibly rewarding. You are able to fine tune your site depending on what your customers want and don’t want.
A good web developer should be able to set up an analytics service for your website and be able to generate regular reports for you.
Is your website falling behind? Are you thinking of not renewing your website next financial year? Contact us for a free quote!